住宅房地产市场施工企业品牌塑造  

Molding of constructing enterprises brand in residential real estate market

作　　者：叶明海[1] 苏静[1] 

机构地区：[1]同济大学经济与管理学院

出　　处：《山西建筑》2007年第31期223-225,共3页Shanxi Architecture

摘　　要：指出了消费者需要施工企业品牌,研究了房地产项目品牌与施工企业品牌的关系,介绍了施工企业的品牌塑造现状,提出了建筑施工企业的品牌提升途径,以加强品牌规划设计,从而提升企业参与市场竞争的能力。It points out that consumers need constructing enterprises brand, researches the relations between real estate item brand and constructing enterprises, introduces the brand molding actuality of constructing enterprises, brings forward some brand improving methods of constructing enterprises, so as to strengthen brand planning design, and improve the enterprises＇ ability in joining market competition.

关 键 词：住宅 房地产市场 施工企业 品牌 

分 类 号：TU712[建筑科学—建筑技术科学]