影响消费者对生态标识食品购买行为的因素分析——基于南京市鸡蛋消费的调查  

The Influencing Factors Analysis of Consumer Purchase Behavior for Eco-label Food——A Case Study of Egg Market in Nanjing City

作　　者：崔春晓[1] 宣亚南[2] 

机构地区：[1]山东理工大学经济学院,山东淄博255049 [2]南京农业大学经济管理学院,南京210095

出　　处：《生态经济（学术版）》2007年第2期38-41,共4页Ecological Economy

基　　金：南京农业大学经济管理学院青年基金项目(编号:2004-09)部分研究成果

摘　　要：本文运用实证研究方法,基于详实的南京市鸡蛋消费市场调查数据,对消费者购买生态标识鸡蛋行为的影响因素进行了计量经济分析。研究结果表明,受教育程度、性别及对鸡蛋安全的关心程度对消费者生态标识鸡蛋的购买选择影响显著。收入水平仅对无公害鸡蛋的购买行为影响显著,但有反向作用;对绿色鸡蛋的选择影响并不具有显著的统计学意义。在现有市场价格水平上,消费者不选择生态标识鸡蛋并不是因为支付能力不足。最后,文章针对影响消费者购买选择的主要因素,提出扩大生态标识食品消费需求的几点建议。A binominal logit model is applied to study the consumers＇ behavior of purchase eggs in Nanjing city. The purpose is to examine the factors influencing the consumer＇s decisions to buy eco-labeling eggs. The results indicate that education level, gender and the concern for egg safety are significant statistically at consumers＇ buying behavior. The income level has marked inverse effect on consumers＇ behavior for pollution-free eggs, but an unapparent factor for green eggs. At the present market, the reason that consumers do not buy eco-labeling eggs is not insufficiency of purchasing power. At last, aiming at those main factors influencing consumers＇ buying behavior, recommendations for extension of eco-labeling food consumption are brought forward.

关 键 词：生态标识食品 购买因素 LOGIT模型 

分 类 号：F753.652.6[经济管理—国际贸易]