我国体育博客的传播状况及发展趋势  

The Communication Situation and Development Trends of Sports Blog in China

作　　者：冉强辉[1] 杜道理[1] 

机构地区：[1]上海体育学院,上海200438

出　　处：《体育科学》2007年第9期33-39,共7页China Sport Science

基　　金：上海市重点学科建设资助项目(Y0901)。

摘　　要：采用文献资料调研、专家访谈、问卷调查等方法,对我国体育博客的传播状况进行研究。研究认为,我国体育博客特点突出,如区别于传统体育媒体的非线性互动传播模式、低门槛性、自由化、个性化等,区别于其他类型博客的周期性、专业化等;我国体育博客影响力与日俱增,表现在获得了较高点击率,大大提升了作者知名度等方面,并与传统体育媒体形成了竞争与共生并存的关系;我国体育博客存在着低俗化、片面追求点击率、缺乏激励机制、网络侵权多发等问题。我国体育博客的发展趋势表现为:商业化、"圈子"化、博客创作主体多样化、"博客"概念的模糊化等。Through using the method of literature investigation,expert interviews and questionnaire survey,this paper makes analysis and investigation on the communication situation of sports blog in China.The result shows that sports blog has conspicuous characteristics such as non-linear interactive communication mode,low-threshold,free pursuit,individualized and so on,which are different from traditional sports media and specific periodicity and specialization of other kinds of blog.Sports blog has great influences in China with high clicks ratios and popular topics,the fame of authors is improved and it has become to compete and coexist with traditional sports media.It exposes some problems such as vulgarity,undue pursuit for clicks ratios,lack of encouraging system and many rights infringement cases.On the other hand,it is developing towards the commercialization,the small circles,diversity of blog authors and the fuzziness of the conception of blog and so on.

关 键 词：中国 体育博客 传播状况 发展趋势 

分 类 号：G80-05[文化科学—运动人体科学]