一口价网上拍卖方式中卖方收益分析  

A study of seller's revenue in buyout price of online auctions

作　　者：杨兴丽[1] 陈霞[1] 吕廷杰[1] 

机构地区：[1]北京邮电大学经济管理学院,北京100876

出　　处：《北京邮电大学学报（社会科学版）》2007年第4期6-9,共4页Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)

基　　金：国家自然科学基金(70472073)

摘　　要：随着互联网的飞速发展,传统的经济活动出现在网上,其中,网上拍卖就是以传统拍卖理论为基础,结合IT技术的一种独特的电子商务盈利模式。本文针对各拍卖网站所采用的不同的一口价拍卖规则,综合了三种形式,分别是固定一口价、临时一口价和持久一口价进行了研究。卖家的收益最大化是拍卖理论研究的核心问题之一,本文基于以上研究将在独立私有价值模型下,求得三种不同的一口价拍卖方式卖家的收益,并进行了比较分析,给出了结论。With the quick development of the Internet, the traditional economic actions are appearing on the Internet. Based on the traditional auction theory and combined with IT technology, online auctions have become a unique payoff mode of e - commerce. This paper focuses on three different buyout price rules on different auction sites： the fixed buyout price, the temporary buyout price and the permanent buyout price. The optimization of the seller＇ s revenue is one of the auction theory＇ s core issues. This paper starts from seller＇ s revenue of three different buyout price auctions and analyzes the result under the independent private valuation model and come to the conclusion.

关 键 词：网上拍卖 一口价 卖家收益 

分 类 号：F713.359[经济管理—产业经济] F713.36