浅析我国高校体育产业发展现状及未来走向  

On the Present Condition and Prospect of University Sport Industry in China

作　　者：胡剑波[1] 汪珞琪[1] 

机构地区：[1]武汉大学体育部,湖北武汉430072

出　　处：《湖北体育科技》2007年第5期580-582,共3页Hubei Sports Science

摘　　要：高校体育产业是我国体育产业发展中产生的新概念,是目前我国高校体育学术界研究的热点问题。通过深入分析了我国高校体育产业的定义、存在的问题,并在此基础上提出了我国高校体育产业的发展对策及未来走向,试图探索一条具有中国特色的高校体育产业发展的道路。The university sport industry as a new concept in the development of China＇s sport industry has become a hot topic in the present academic circle.This paper has a close analysis of the definition of sport industry in university as well as the existing problems,and the counter measure and prospect of sport industry in university are also discussed.It is attempting to explore how the sport industry in university can be developed in the future in the light of Chinese characteristics.

关 键 词：高校:体育产业 现状 未来走向 

分 类 号：G807.4[文化科学—体育训练]