开展电子商务对医院市场营销影响的研究  

A Study about the Influence on Hospital Marketing by E-commerce

作　　者：张道全[1] 张侃怀[1] 赵雄秀[1] 

机构地区：[1]成都军区第60医院,云南省大理市671003

出　　处：《现代医院管理》2007年第5期41-43,共3页Modern Hospital Management

摘　　要：作者在分析电子商务发展现状及电子商务在未来医院管理中的应用基础上,采用云南省医学信息网平台进行市场促销,利用电子商务对医院各种耗材进行网上采购,应用云南省远程医学会诊中心平台进行远程会诊及新业务、新技术介绍,使得我院的医疗市场得到进一步拓展。因此,作者认为,尽管电子商务在中国医院的应用还不完善不普及,但通过我院的初步应用尝试,证明电子商务在具备一定规模的医院应用是具有广阔前景的。By analyzing the present development of E- commerce and its future application in hospital management, the writers stated that the medical market was further developed by marketing with the medical information network of Yunnan Province, purchasing consumables online with E - procurement system, making tele - consultation and introducing new business and new technology with the remote medical consultation system. Therefore, by preliminary application and attempt, the writers of the article think that although E - commerce is neither perfect nor popular, it has a bright future in hospitals in certain degrees of scale.

关 键 词：电子商务 市场促销 网上会诊 网上采购 医院应用 

分 类 号：R95[医药卫生—药学]