内部营销理论的框架及策略  

Internal Marketing Construct and Implementing Measures

作　　者：郝春晖[1] 李从东[2] 张庶萍[3] 

机构地区：[1]天津大学管理学院,天津300072 [2]暨南大学管理学院,广州510632 [3]北京服装学院艺术设计学院,北京100029

出　　处：《天津大学学报（社会科学版）》2007年第5期459-461,共3页Journal of Tianjin University：Social Sciences

摘　　要：随着营销理论和实践的发展,内部营销在现代服务管理中的运用日益得到重视。通过对内部营销理论的回顾和深入思考,从内部关注对组织的贡献入手,以内部市场与外部市场的联系为基础,构建了一个经过拓展的内部营销理论框架,为内部营销的管理决策提供了理论依据。With the development of marketing theory and practice, internal marketing is given more attention in modem service management. By reviewing and examining the existing marketing theories and thinking deeply about the contribution of the internal focus to the organization, this paper develops a new internal marketing construct based on the relationship between the internal and external market, which provides the theory foundation for the internal marketing decision.

关 键 词：内部营销 服务管理 绩效评价 

分 类 号：F713[经济管理—产业经济]