中国国际体育用品博览会发展策略探析  

Development Strategies for Chinese International Sporting Goods Shows

作　　者：朱光辉[1] 

机构地区：[1]江南大学体育学院,江苏无锡214122

出　　处：《江南大学学报（人文社会科学版）》2007年第5期105-107,共3页Journal of Jiangnan University：Humanities & Social Sciences Edition

摘　　要：中国国际体育用品博览会是中国最具权威的体育用品民族品牌博览盛会,亚太地区规模最大的体育用品专业展览。经过十多年的发展,中国国际体育用品博会在展会的规模、影响力、服务水准,以及国际化、专业化方面取得了长足的进步,但仍存在不少问题,这需要我们努力探索应对之策。Chinese International Sporting Goods Show is the largest professional Sporting Show in Asia-Pacific region, and is the most authoritative Sporting Goods Show in China. Through the development of more than ten years, it has made great progress in many aspects, such as enlarging scale, promoting internationalization and so on. But there are still many problems left to be resolved.

关 键 词：中国国际体育用品博览会 现状 存在问题 对策研究 

分 类 号：G812[文化科学—体育学]