城市居民主观幸福感与出游意向关系研究  

Study on the Relationship between Subjective Well-being and Traveling Intentions of City Dweller

作　　者：许春晓[1] 王亮[1] 

机构地区：[1]湖南师范大学旅游学院,湖南长沙410081

出　　处：《北京第二外国语学院学报》2007年第9期9-14,共6页Journal of Beijing International Studies University

基　　金：国家教育部人文社会科学研究项目"龙潭湖旅游区的长沙客源市场预测研究"(05JD790124)课题成果之一

摘　　要：主观幸福感与旅游活动的关系是一个带有理论色彩的问题,国外已经有一定的研究成果。本研究用抽样调查方法获得基础数据,采用对应分析和卡方检验分析结合的方法分析得出:城市居民的主观幸福度对出游意向有影响。幸福度高者在旅游地类型选择时偏好热闹都市,喜欢利用电视、报纸来获得旅游信息,了解历史文化是出游的主要目的,以亲友结伴为主要出游形式、喜欢搭乘飞机出游、倾向于一日游;幸福感较低者在旅游地类型选择时则偏好宗教圣地,依赖电台、广播获得旅游信息,以缓解生活和工作压力为主要目的,偏好独自出游的方式、喜欢自驾车出游,停留时间长。此外,主观幸福度对出游时间、花费意向的影响较小。The relationship between subjective well-being and tourism activities is a theorical problem, There are already some research results in this domain from other countries. With the basic data from sample investigation, the paper statistically certifies the assumption that subjective well-being really has impacts on traveling intentions with correspondence analysis and crosstabs, People of higher subjective well-being prefer prosperous city and one-day tour, using TV or newspaper to get information, traveling to get historical knowledge with their family members and travding by airplane while people of lower subjective well-being like religious places and long-term tour, useing radio, traveling for relaxing pressure from life and work and prefer to travel on their own by driving themselves. Moreover, subjective well-being has little impact on traveling time and spending intentions.

关 键 词：城市居民 主观幸福感 旅游 对应分析 

分 类 号：F590[经济管理—旅游管理]