有线交互电视的实践  

Practice of Cable Interactive TV

作　　者：曹利齐 

机构地区：[1]深圳市天威视讯股份有限公司

出　　处：《广播与电视技术》2007年第10期16-16,18,20,22,24,26,共6页Radio & TV Broadcast Engineering

摘　　要：深圳有线交互数字电视系统已于2006年11月正式投入商业运行。本文介绍该系统的建设背景和历程、技术路线、系统特点、业务和运营以及实践过程的体会和认识。Shenzhen is one of the first pilot cities of DTV confirmed by SARFT.At the same time of implementing digital technology for CATV,they also considered issues about the development of DTV.In 2004,on the basis of the fully investigation by Shenzhen Topway Video Communication Co.,Ltd.,the project of cable interactive TV started.Services that come into operation now include VOD,UnionPay and TV Bank.Game and education services are in testing.Background and development process of cable interactive TV system in Shenzhen,analysis of the system's technique and characteristics,and operation's experience are expounded in the essay as a reference for everyone.

关 键 词：ITV 交互电视系统 VOD 业务运营 用户体验 

分 类 号：TN949.291[电子电信—信号与信息处理]