品牌战略中的知识产权制度探讨  

Intellectual Property Law in Process of the Brand-trading Strategy

作　　者：杨军[1] 王芳[1] 

机构地区：[1]南京财经大学法学院,江苏南京210003

出　　处：《南京财经大学学报》2007年第4期83-86,共4页Journal of Nanjing University of Finance and Economics

基　　金：江苏省教育厅2006年高校哲学社会基金资助项目(项目编号:06SJB820005)部分成果

摘　　要：随着知识经济时代的到来,知识产权不仅仅只是品牌成果的保护者,其本身已经成为品牌的核心内涵。制定品牌战略就是以知识产权制度为中心,全面发挥法律作用,保护和发展品牌的各知识产权构成,实现品牌效益最大化。本文将以攸关品牌生死的两大重要知识产权即商标权、专利权为重点,结合目前经济生活中突出的问题,对品牌战略实施过程中的知识产权法律制度加以梳理和分析,提出相关的制度及政策建议。Along with the arrival of the knowledge-economy time, the intellectual property is not only the protector of the brand-trading achievement. The right, itself, is already became the core enjoyed by the brand. To formulate brand-trading strategy, intellctual property system must he considered as the center of the task. The functions of laws should be comprehensively performed to protect and propel the development of the intellectual property rights comprising a successful brand. This ar- ticle, taking in trademark rights and patent rights, with which a brand-trading victory is tied intensively, as two key points and going around the prominent questions that they have facing in economy activities at present, will analyze related intellectual property laws displayed in process of the brand-trading strategy. The writer hopes to give some legal advice for the enterprise and help the government find new ways to improve the intellectual property system.

关 键 词：品牌战略 知识产权制度 商标权 专利权 

分 类 号：D923.4[政治法律—民商法学]