浅谈旅游饭店的市场定位  

Market Orientation of Tourist Hotels

作　　者：胡敬民[1] 

机构地区：[1]贵州民族学院旅游学院,贵州贵阳550025

出　　处：《贵州民族学院学报（哲学社会科学版）》2007年第5期11-13,共3页Journal of Guizhou University for Nationalities

摘　　要：目前,我国饭店市场上产品同质化的现象极为严重,这使得饭店企业在竞争中缺乏鲜明独特的个性特征,因而缺少竞争优势,难以适应当今日趋兴旺的个性消费。要改变这种状况,必须高度重视饭店的市场定位,本文从饭店市场细分、选择目标市场、饭店经营组合策略、确定市场定位等方面谈旅游饭店的市场定位,以突出其重要意义。At present, so many similarities exist in our hotel markets. As a result, many hotels lack unique competitive features and difficultly suit the present - day individual consumption. To change this situation, much attention must be paid to the market orientation of the hotels. The paper discusses this problem from the four respects.

关 键 词：旅游饭店 市场细分 目标市场 市场定位 

分 类 号：F592.3[经济管理—旅游管理]