提升中国电子元器件和集成电路分销商供应链竞争力的管理策略  

To Improve Management Strategy of Supply Chain Competitiveness on China's Distributors of the Electronic Components and IC

作　　者：周凌俐[1] 韩轶[1] 

机构地区：[1]电子科技大学管理学院,成都610054

出　　处：《价值工程》2007年第7期74-77,共4页Value Engineering

摘　　要：中国电子分销约占中国电子元器件和集成电路(IC)总体市场需求的60%,也就是说国内电子制造商的采购多数是与分销商打交道。在客户端和供应商之间多出了分销商,好象增加了通路的环节,但实际上增加了价值链的有效性,因为在客户端和供应商之间如果有正确和有效率的信息传递,便能够为整个产业带来双赢。元器件分销商作为供应链的重要组成部分,所起到的作用是延长和连接,将元器件制造商的服务和产品延长到客户端,将电子制造商的真实需求带到元器件厂商面前,将原本断开的链条紧密地连接起来。面对竞争日益激烈的分销市场,如何构建自身的核心优势以及真正满足用户需求是分销商们值得深思的问题。从营销学和供应链理论的角度,结合电子元器件分销市场的行业特点,分析总结了提升元器件分销商供应链竞争力的管理策略。The electronic distribution in China makes up 60% of the Chinese general market demand in electronic components and integrated circuit （IC）since domestic electronic manufacturers largely make a deal with distributors. The distributors between customers and manufacturers seemingly block the circulation, but actually they increase effectiveness for the link of value because the correct and efficient message transmission can bring the whole industry mutual benefit. As a critical part of the supply chain, electronic distributors extend service and products to customers, and give producers feedback about the real demand of electronic manufacturers. Thus the original broken link is now closely connected. When the competition in distribution market becomes more and more fierce, it is worthwhile pondering over on how to construct own prime advantages and to meet the real demand of clients. Based on the theory of marketing and supply link, along with the features of electronic components distribution market, this paper both analyzes and generalizes the management strategies in competition enhancement of distribution link.

关 键 词：分销 供应链管理 供应链竞争力 顾客让渡价值 

分 类 号：F252[经济管理—国民经济] F270.7