Probit模型在期刊读者群分析中的应用  

The Application of the Probit Model to the Magazine Reader Group Analysis

作　　者：瞿春玲[1] 

机构地区：[1]兰州商学院统计学院,甘肃兰州730020

出　　处：《统计与信息论坛》2007年第6期74-77,共4页Journal of Statistics and Information

摘　　要：选择probit这一二元选择模型为手段,以性别和年龄为主要研究变量,研究不同类型读者对期刊的偏好,以期找出各类期刊的读者群特征,为期刊社有针对性地采编文章及广告投放提出建议。The goal of magazine readers group analysis is mainly to find kinds of readers whether purchasing the magazine, therefore this article chooses probit model. We choose sex and age attributes as the main variables to study the different types of readers＇ magazine consumption preference, hope to reveal the reader group characteristic of each magazines, and give some suggestions to the magazine companies for the selection of articles and for the purposes of advertisement.

关 键 词：PROBIT模型 期刊读者群 效用指数 

分 类 号：C812[社会学—统计学] G237.5[文化科学]