绿色能源产品市场竞争力分析——以木质煤产品为例  

Study on the Market Competition of Green Energy Product——Take woody coal product for example

作　　者：黄雷[1] 张彩虹[1] 马红梅[1] 

机构地区：[1]北京林业大学经济管理学院,北京100083

出　　处：《林业经济问题》2007年第4期341-344,348,共5页Issues of Forestry Economics

基　　金：北京林业大学研究生自选课题基金资助项目(04jg008)

摘　　要：从绿色能源产品逐步进入中国能源消费市场的原因谈起,并以木质煤产品为例,分别从产品自身分析、产品目标消费群分析、能源消费市场价格体系分析3个方面讨论木质煤产品的市场竞争力问题,分析出能源产品之间相对竞争力的走势变化,结合以上分析结果以及各种绿色能源产品的相似性,得出绿色能源产品市场竞争力的相应结论。The article firstly talks about the reason of appearance of green energy product in Chinese energy consumption market. Then, the paper takes woody coal as an example, discusses the market competition of woody coal in four points containing product analysis, object consumer, price contrast and market adjustment in price system and finds out the changing tendency of relative competition among energy products. The paper finally draws a conclusion about green energy product in market competition, according to the results analyzed and the similarity of various green energy products.

关 键 词：绿色能源 木质煤 市场竞争力 市场价格体系 

分 类 号：F307.24[经济管理—产业经济]