绿色农产品消费意愿的经济学分析  

Economic Analysis of Consuming Willingness to Green Agricultural Products

作　　者：靳明[1] 赵昶[1] 

机构地区：[1]浙江财经学院工商管理学院,浙江杭州310018

出　　处：《财经论丛》2007年第6期85-91,共7页Collected Essays on Finance and Economics

基　　金：浙江省社科规划研究基金资助项目(06CGLJ26YBN)

摘　　要：本文通过对绿色农产品消费者群体的划分,采用指数效用和需求价格弹性等综合性指标来全面深入反映绿色农产品消费意愿。实证结果表明以中青年、文化程度较高和白领职员为主的人群是绿色农产品的主要消费群体。绿色农产品的需求价格弹性较高,消费者对价格比较敏感,绿色农产品对普通农产品的消费替代还不高。在各类农产品中,消费者对绿色蔬菜的需求程度最高。Based on the consumer personal characteristics which are divided into three different consumer colonies, the paper effectively explains consuming willingness to green agricultural products by adopting complex indexes which include index utility and price elasticity of demand. The findings show initiative colony is composed of middle-aged and well educated white-collar class. The price elasticity is so higher that consumer is Still sensitive to price. Therefore, green products can not take the place of ordinary products in the coming days. And the demand degree of green vegetable is the most significant in all kinds of agricultural products.

关 键 词：绿色农产品 消费意愿 指数效用 价格弹性 

分 类 号：F713.3[经济管理—产业经济]