商誉权法律属性争议之澄清  

作　　者：钱矛锐[1] 

机构地区：[1]重庆医科大学管理学院,重庆400016

出　　处：《特区经济》2007年第11期255-257,共3页Special Zone Economy

摘　　要：商誉权的法律属性有知识产权说、复合权说和人格权说三大观点。知识产权是建立在公共产品上的非绝对化私权;商誉不具有公共产品的属性,商誉权作为绝对的私权与知识产权有着本质区别。复合权说强调商誉权的无形财产权属性,而通过与性质最相似的形象权比较可知,复合权说夸大了商誉权的保护范围而存在理论缺陷。商誉权是一种特殊的人格权。The theories about intellectual properly, compound right and personality right are three main standpoints on the legal attribute of the goodwill right . The intellectual property whose object has the attribute of public product is a non - absolute private right . The goodwill is not a publie product. There are essential differences between the intellectual property and the goodwill right as a absolute private right . The theory of compound right emphasize the attribute of intangible property right of the goodwill right . Learned from the comparison between the right of publicity and the goodwill right , There are theory defects about the eompound right because it exaggerate the range protected by the guodwill right. The goodwill right is a special personality right.

关 键 词：商誉权 知识产权 人格权 财产权 形象权 

分 类 号：D913[政治法律—民商法学]