旅行社开发中小学生春游市场探析  

Study on Travel Agency Exploiting Student Spring Outing Travel Market

作　　者：白艳[1] 

机构地区：[1]天津商业大学旅游管理学院,天津300134

出　　处：《天津商学院学报》2007年第4期21-23,62,共4页Journal of Tianjin University of Commerce

摘　　要：中小学生春游市场是学生旅游市场的一个重要组成部分,但由于学生春游市场开发进程缓慢,旅行社很少愿意涉足。本文从中小学生春游现状入手,分析了中小学生春游市场特点,探讨了中小学生春游市场开发中存在的问题,并提出具体的开发思路,供有关部门开发中小学生旅游市场参考。The student spring outing travel market is an important segment in student travel market, however, the development of student spring outing travel market is slow, and few travel agency would like to set foot on it. This article focuses its study on the background of student spring outing, analyzes the characteristics of student spring outing travel agency market, as well as the obstacle and feasibility for travel agency to exploit it, and puts forward several exploitable proposals, which give the effective guidance for tourism industry to exploit the student spring outing travel market.

关 键 词：旅行社 开发 中小学生 春游市场 

分 类 号：F590.8[经济管理—旅游管理]