餐饮连锁企业的第三方物流模式分析  

The Dining Chain-like Enterprise's Third Party Flows Pattern Analysis

作　　者：刘在云[1] 

机构地区：[1]北京联合大学管理学院

出　　处：《中国市场》2007年第41期24-25,共2页China Market

摘　　要：随着我国改革开放和经济的快速发展,餐饮业发展飞速,快餐连锁业尤为突出,其中以麦当劳为代表的西式快餐连锁企业更是占据了相当大的市场分额。对于餐饮连锁企业,物流的作用非同一般。本文通过对麦当劳的第三方物流模式进行分析,总结经验为我国餐饮连锁业发展加以借鉴。Along with our country reform and open policy and the economical fast development, the dining industry development is rapid, the fast-food chain-like industry outstandingly, occupied a quite big market minute volume take MaC$donald as representative＇s western-style fast-food chain-like enterprise. Regarding the dining chain-like enterprise, the function which the thing flows unique. This article through flows the pattern to MaC$donald＇s third party to carryon the analysis, sums up experience performs for the our country dining chain-like industry development to profit from.

关 键 词：餐饮连锁企业 物流模式 第三方物流 

分 类 号：F719.3[经济管理—产业经济] F252