基于层次分析法的旅游景区管理水平测度——以西安大唐芙蓉园景区为例  

The Measurement of Managerial Level in Scenic Spots Based on Analytic Hierarchy Process——Taking Tang Paradise,Xi'an as An Example

作　　者：陈实[1] 任姝慧[1] 温秀[1] 李树民[1] 

机构地区：[1]西北大学经济管理学院,陕西西安710069

出　　处：《旅游学刊》2007年第12期40-44,共5页Tourism Tribune

基　　金：陕西省教育厅社科基金资助项目(项目编号04JK069)

摘　　要：本文借鉴国内外关于景区管理水平的相关研究,突出了景区发展过程中有决定意义的产品、服务、环境三个重要指标,设定了景区管理水平的复合指标体系,运用层次分析法确定了个性指标的权重,并筛选出关键评价指标,依据相关统计数据计算出西安大唐芙蓉园景区管理水平的综合指数,分析了大唐芙蓉园管理的总体水平和单项水平。By using relevant researches on the managerial level of scenic spots both at home and abroad for reference,the paper gives prominence to three important indexes of products,service quality and travellers＇ experience that are decisive in the development of scenic spots and sets up the composite index system for measuring managerial level.The weight of individual indexes is determined and the key assessment indexes are sifted after the use of hierarchy analysis method.The comprehensive indexes for managerial level of Tang Paradise are figured out and the overall and single levels of the management of Tang Paradise are analyzed in accordance with relevant statistical data.

关 键 词：景区管理水平 层次分析法 大唐芙蓉园 

分 类 号：F592.7[经济管理—旅游管理]