关于营销型农业企业网络营销模式的探讨  

Discussion about Network Marketing Pattern of Marketing Agricultural Enterprise

作　　者：任文静[1] 唐旖聃[1] 任文慧[1] 

机构地区：[1]成都理工大学商学院,四川成都610059

出　　处：《安徽农业科学》2007年第33期10901-10901,10903,共2页Journal of Anhui Agricultural Sciences

摘　　要：营销型农业企业是农业企业中对管理理念的创新,新农村不仅要改变目前的落后生产管理方式,同时要改变目前落后的销售方式,营销型农业企业建立营销新模式——网络营销,是实现新农村信息化、现代化的重要途径。Along with the market economy development,the marketing is day by day important in the agricultural enterprise,the marketing agricultural enterprise is emerging now.In this article the signification of marketing agricultural enterprise was analyzed,the superiority of network marketing,which was the new marketing pattern of the marketing agricultural enterprise was pointed out and finally several proposals about how to establish the network marketing of the marketing agricultural enterprise were put forward.

关 键 词：营销型农业企业 网络营销 网络信息 

分 类 号：F324[经济管理—产业经济]