条件价值法在医院院誉价值评估中的应用——意愿支付概率影响因素分析  

Application of Contingent Valuation Method in Hospital Goodwill Value Assessment:Analysis of Factors Affecting the Probability of Willingness-to-Pay

作　　者：李林[1] 朱茜[2] 田文华[1] 段光锋[1] 

机构地区：[1]第二军医大学卫生勤务学系,上海200433 [2]上海东方肝胆外科医院,上海200438

出　　处：《中国医院管理》2007年第12期6-8,共3页Chinese Hospital Management

基　　金：国家自然科学基金(70473096)

摘　　要：为分析应答者意愿支付概率的各种影响因素,从而研究人们对有关健康的支付意愿的内在决定机制,通过对调查数据的x^2检验,发现人们对有关健康的支付意愿,受到不同医院知名度的"诱导"和不同层次社会经济状况的"分化"双重因素的影响。通过Logit模型回归分析,讨论了年龄、对医院水平的认识、是否更愿意来该医院就诊、受教育程度、对风险的认识等因素对人们意愿支付概率的方向和强度的影响,并对模型进行了简单讨论。To carry out the research on people＇s internal mechanism of deciding Willingness-to-Pay （WTP） related to their health by analyzing respondents＇ WTP and some factors effects, a chi-square test on the investigating data shows that people＇s WTP regarding health is affected by both the goodwill of the hospital and the varied socioeconomic status, which can be called ＂inducing effect＂ and ＂differentiating effect＂ respectively. Through a Logit model, the direction and extent of effect of some factors, which include people＇s age, their knowledge about the hospital, their preference of coming to the hospital for treatment, their education status and their attitude towards risks affectthe probability of WTP, together with some issues related to the model, are discussed.

关 键 词：条件价值法 意愿支付 医院院誉 LOGIT模型 卡方检验 TOBIT模型 

分 类 号：R197.3[医药卫生—卫生事业管理]