奥运会市场的形成机制和稳定性分析  

An Analysis of Form Mechanism and Stability Olympic Market

作　　者：何世权[1] 柳昊[1] 李俊峰[1] 王博[1] 

机构地区：[1]北京体育大学,北京100084

出　　处：《北京体育大学学报》2007年第11期1452-1454,1466,共4页Journal of Beijing Sport University

基　　金：国家自然科学基金:<奥运科技产业化及基于奥运市场规则的国际化研究>阶段性成果;项目号:70639002

摘　　要：运用经济学研究方法,把奥运会置于市场经济的权力、利益框架中加以分析,通过对奥运会发展过程的不同阶段剖析,借助于利益关系阐释奥运会市场形成机制。并且通过对奥运会市场价值的实现方式和转换过程的解释,揭示了奥运会市场本质上是市场价值的不断实现过程,是参与主体权力、利益关系运动的结果。奥运会市场利益结构体现了各类主体的利益诉求,也决定其行为方式,奥运会市场利益的分享机制构成了奥运会市场稳定性的基本条件。分析有助于认识和理解奥运会市场形成方式和结构特征,具有理论意义,对我国2008年北京奥运会市场市场价值实现具有现实价值。With the method of economics, the paper analyzes Olympic Games in a framework based on power and interest in market economy and tries to explain the form mechanism of the Olympic market in interest relationship by the analysis of different phases in the development of Olympic Games. The essence of Olympic market, which is participant power and re- sult of interest relationship, is revealed an implement of market value. The interest structure of the Olympic market indi- cates demands of interest of kinds of participants and determines their behaviors. The share institute of interest of the market is a basic condition of the stability of the Olympic market. The analysis will help to understand the for and structure of Olympic market in theory, and has practical value for the implement of market value of Beijing 2008 Olympic Games.

关 键 词：奥运会 形成机制 利益结构 稳定性条件 

分 类 号：G80-05[文化科学—运动人体科学]