中国武术产业进入世界体育产业的现状与发展策略研究  

A Study of Present Situation and Countermeasure for Development of the Entry of Chinese Wushu in the World Sports Industry

作　　者：赵彩凤[1] 薛海红[1] 

机构地区：[1]西安工程大学体育部,陕西西安710048

出　　处：《北京体育大学学报》2007年第11期1493-1494,共2页Journal of Beijing Sport University

摘　　要：中国武术产业经历上世纪80年代的快速发展,到目前与其他体育项目相比的滞后,通过对国内外体育产业的发展概况的分析,总结武术产业的发展状况及开发武术产业的优势条件,探讨了中国武术产业今后的发展趋势与策略,为开发武术市场,寻找武术产业化的有效途径提供参考。After accelerating in 1980s, Wushu industry in China seems behindhand compared to other sports programs. Based on the analysis of the development of sports industry both domestic and abroad, the paper summarizes the development situation and advantages of Wushu industry, and discusses the trend and countermeasure of Wushu in China, providing reference for the development of Wushu market and industry.

关 键 词：体育产业 武术产业 发展策略 

分 类 号：G852[文化科学—民族体育]