刍议平面设计中的广告创意  

THE DISCUSSION FLAT SURFACE DESIGNS THE INSIDE′S ADVERTISEMENT CREATIVITY

作　　者：王靓[1] 董继先[1] 

机构地区：[1]陕西科技大学机电工程学院,陕西西安710021

出　　处：《陕西科技大学学报（自然科学版）》2007年第3期149-151,共3页Journal of Shaanxi University of Science & Technology

摘　　要：通过对成功案例的研究,初步指出广告设计创意来源于对市场的了解、正确的广告策划、消费者心理把握、及时的市场反馈、文化的积淀以及敢于突破的勇气,进一步分析了广告创意的建立应遵循的原则。以期通过对这一个案的研究,为广告设计的发展带来启示,起到抛砖引玉的作用。This article, though the research on successful case, initially pointed out the creativity of advertisement design originates from the understand of marketing, the correct advertisement, the insight of consumer＇s psychology, timely feedback of market, the culture accumulation as well as dares to breakthrough, then analyzed the principle which the advertisement creativity establishment should follow. And though the case, I expect that it can brings the enlightenment as the advertisement design development and plays a role which offers a few ordinary introductory remarks so that others may offer their valuable ideas.

关 键 词：创意来源 创意突破 广告策划 

分 类 号：J524.3[艺术—艺术设计]