Chery's Diversification Marketing  

作　　者：Tang Kun 

出　　处：《China's Foreign Trade》2007年第22期45-45,共1页中国对外贸易（英文版）

摘　　要：It is difficult for manufacturers to win in today s auto market due to fast changes in the market,and prevalent product homogenization.Therefore it is a must that these companies create person- alized brands,offer quality service and develop an innovative sales strategy.Sales innovation and diversified sales are both key to winning this fierce competition.It is difficult for manufacturers to win in today＇s auto market due to fast changes in the market, and prevalent product homogenization. Therefore it is a must that these companies create personalized brands, offer quality service and develop an innovative sales strategy. Sales innovation and diversified sales are both key to winning this fierce competition.

关 键 词：中国 汽车市场 发展趋势 销售策略 

分 类 号：F426.471[经济管理—产业经济]