中高收入群体宗教游憩需求特征研究  

On the Demands Characteristics of Religion Recreation of Medium and High Income Community

作　　者：曹智颖[1] 

机构地区：[1]湖南师范大学旅游学院,湖南长沙410081

出　　处：《商业研究》2007年第12期153-157,共5页Commercial Research

基　　金：教育部人文社会科学立项课题<龙潭湖旅游区的长沙客源市场预测研究>成果;项目编号:05JD790124

摘　　要：宗教游憩是一种特殊的旅游休闲形式,值得特别关注。在高端旅游休闲市场启动的趋势下,对中高收入群体宗教游憩的需求特征进行研究,意义明显。通过抽样调查获得基础数据,用统计方法对长沙中高收入群体对宗教游憩的需求偏好特征住宿设施、素斋、宗教游憩项目、正式修行活动及购物偏好等几个方面进行归纳,用交叉分析方法从年龄、性别和职业等几方面进行了差异水平分析,还就中高收入群体的个性特征进行了比较分析,得出了系统结论。It is worthy of paying more attention to one special kind of tourism and leisure form -the religion recreation. It is obviously significant to conduct the research on the characteristics of the medium and high income community＇demands for religion recreation under the tendency of developing the high - end tourism and leisure market. This paper has drawn a system conclusion by obtaining the foundation data through the sample investigation, and the statistical method on the medium and high income community＇demands for the religion recreation, lodgings facility, the vegetarian diet, the religious recreation project, the official religious activities and shopping preference, etc. A overlapping method is used to analyze age, sex and occupation at different levels with regard to the medium and high income community individuality characteristics.

关 键 词：中高收入群体 宗教 游憩 需求 

分 类 号：F590[经济管理—旅游管理]