标志与含义  

Logo and its Meanings

作　　者：谢崇桥[1] 

机构地区：[1]北京联合大学,北京100011

出　　处：《包装工程》2007年第12期187-189,共3页Packaging Engineering

摘　　要：探讨了标志与其所表达的含义的相互关系及其形成过程,指出标志和含义实际上并不是简单的对等、对应关系,而是一个双向动态形成过程,这个过程围绕标志设计的活动展开。标志的含义实际上是由标志使用者、设计师及受众共同赋予的,离开了特定的环境,标志的含义也会发生相应的变化。The relationship between logo and its meaning, and the forming process was discussed. It was put forward that logo and its meanings are not fixed counterparts of each other, but have a bidirectional dynamic relationship. The holder, designer, and acceptors together provide meanings to the logo. When the surroundings of the logo change, the meanings can change correspondingly.

关 键 词：标志 含义 设计 

分 类 号：F760.5[经济管理—产业经济]