广告英语的人际功能  

On Interpersonal Functions of Advertising English

作　　者：胡冰霞[1] 

机构地区：[1]武汉理工大学外国语学院,湖北武汉430070

出　　处：《武汉理工大学学报（社会科学版）》2007年第6期873-875,共3页Journal of Wuhan University of Technology:Social Sciences Edition

摘　　要：运用韩礼德关于功能语法的观点分析了广告英语中实现人际意义的三种手段:语气、人称和情态。分析发现,这几种方式以其特有的功能在维护商家利益、拉近商家与消费者距离方面起着很重要的作用。According to the theories of Hallidays＇ systematic functional grammar, this paper analyzes how interpersonal meanings or functions in English advertising are realized in three aspects. They are mood,interpersonal pronouns and modality. They have played a very important role in protecting the benefits of the businessmen and reducing the distance between the businessmen and the consumers.

关 键 词：广告英语 人际功能 语气 人称 情态 

分 类 号：H030[语言文字—语言学]