丝绸服装的感知质量研究  

Consumers' Perceptions of Silk Clothing Quality

作　　者：柳小芳[1] 季晓芬[1] 汪洁[2] 叶海莲[1] 曹爱娟[1] 

机构地区：[1]浙江理工大学服装学院,杭州310018 [2]浙江大学管理学院,杭州310058

出　　处：《丝绸》2007年第12期49-52,共4页Journal of Silk

基　　金：杭州市科技局资助项目(20052031E27)

摘　　要：对丝绸服装的感知质量展开了实证研究,得出了以下几个结论:一是消费者从7个维度来感知丝绸服装的质量,并且最重视的是舒适因素和外观因素;二是个体因素对感知质量有影响作用;三是根据感知质量的不同,可以将消费者分为4类。同时也调研了部分消费者不购买丝绸服装的原因。并根据研究结果,对将来的研究趋势做了初步探讨。Consumers＇perceptions of silk clothing quality had received few research attentions. This article investigated how consumers perceived silk clothing quality, through empirical study and found that： （1） Consumers perceived quality from 7 dimensions and they cared most about comfort and appearance cues. （2） Perceived quality varied with demographic information. （3） Consumers could be classified into 4 types according to their perceived quality. （4） A few consumers had never bought silk clothing for some reasons.Based on this study,the authors provided some suggestions for future researches and silk manufacturers.

关 键 词：感知质量 丝绸服装 舒适 外观 

分 类 号：F768.3[经济管理—产业经济]