中学生消费价值观的特点及其与价值观的关系  

Correlation of Middle School Students' Consumption Value and Basic Life Value

作　　者：孙琦[1] 郑钢[1] 

机构地区：[1]中国科学院心理研究所,北京100101

出　　处：《中国临床心理学杂志》2007年第6期619-621,共3页Chinese Journal of Clinical Psychology

基　　金：国家自然科学基金项目(项目号:30470582)

摘　　要：目的:探讨不同性别、年级和城市的中学生消费价值观的特点及其与价值观的关系。方法:以五城市5875名中学生为被试,采用自编的消费价值观问卷和集体主义/个体主义价值观量表。结果:①探索性因素分析结果表明消费价值观可分为时尚、节俭和攀比消费价值观三个因素;②方差分析结果表明,女生(4.134±0.678)比男生(4.060±0.736)更倾向于节俭消费观(P<0.001);随着年级增高,中学生越来越倾向于时尚和攀比消费观,分别为(F=5.084,P<0.01),(F=3.580,P<0.05),同时也越来越不倾向于节俭消费观(F=16.876,P<0.001);北京、汕头和昆明的中学生较上海和广州的中学生更倾向于节俭消费观,而对时尚和攀比消费价值观更为否定,在时尚、节俭和攀比三因素上F值分别为(F=37.536,P<0.001),(F=12.488,P<0.001)和(F=30.648,P<0.001)。③价值观对消费价值观的回归分析表明,集体主义个体倾向于节俭消费观,个体主义个体倾向于时尚和攀比消费观。结论:不同性别、年级和城市的中学生在消费价值观三因素上均有显著差异;价值观对消费价值观有预测作用。Objective： To study middle school students＇ consumption value and the correlation of consumption value and basic life value. Methods： This research used 5875 middle school students as testees. A self-developed consumption value survey and a shortened individualism/collectivism survey were used. Results： ①The results of exploratory factor analysis generated three basic dimensions, namely, ＂fad conscious based consumption value＂, ＂frugality conscious based consumption value＂ and ＂seeking connections in high places consumption value＂. ②Male students （comparing with female students） （P〈0.001）, students of higher grades （compared with students of lower grades） （P〈0.05） and students from Shanghai and Guangzhou （compared with students from Beijing, Shantou and Kunming） （P〈0.001） were inclined to ＂fad conscious based consumption value＂ and ＂seeking connections in high places consumption value＂. ③Collective value led to the identity of frugality conscious based consumption value, while individualistic value predicted the identity of ＂fad conscious based value＂ and ＂seeking connections in high places value＂. Conclusion： Students who differ in sex, grades and cities have significant different scores in consumption values. Different correlations are demonstrated between factors of basic life value and aspects of consumption value.

关 键 词：中学生 消费价值观 价值观 

分 类 号：R395.6[哲学宗教—心理学]