山地住宅的营销战略与策略研究  

The Marketing Strategy and Tactics on Mountainious Real Estate

作　　者：郑秋锦[1] 许安心[2] 

机构地区：[1]泉州理工学院财经系,福建泉州362000 [2]华侨大学工商管理学院,福建泉州362021

出　　处：《科技和产业》2007年第12期15-18,共4页Science Technology and Industry

基　　金：泉州社科规划项目(2006A-YZ04)

摘　　要：随着经济的发展,我国山地住宅需求越来越大。本文首先分析山地住宅的定义、山地住宅开发的可行性、山地住宅的发展现状;其次论证山地住宅的营销战略;最后阐述山地住宅的营销策略。With the development of economic, the demands of the mountainous houses are growing more and more stronge. First the article analyses the definition of mountainous house, the feasibility of the exploitation of the mountainous house and the developing actuality of it. What＇s more, it demonstrates the stratagem of the marketing of mountainous house. At last, it expounds the strategy of the marketing of mountainous house.

关 键 词：山地住宅 营销战略 营销策略 

分 类 号：F293.3[经济管理—国民经济]