企业市场权力影响企业渠道集成度选择的实证研究——以企业权力结构调节及其影响过程的角度  

The accommodating effect of corporate power structure in the relationship between market power and channel integration degree: an investigation of Chinese electronic instrument manufacturing

作　　者：姜翰[1] 

机构地区：[1]清华大学企业战略与政策系,北京100084

出　　处：《山东理工大学学报（自然科学版）》2007年第6期25-30,共6页Journal of Shandong University of Technology:Natural Science Edition

摘　　要：以我国电器制造业企业为研究对象,就企业权力结构各个方面因素在企业市场权力与其渠道集成度关系中的调节作用进行了实证研究.研究发现,企业市场权力与其渠道集成度间有着显著的负相关关系,企业内部联合权力与内部联合冲突水平对这一负相关关系有着显著的强化作用,而外部联合权力与外部联合冲突水平则会削弱这一关系.其中,关于内部联合冲突水平的作用得到了与传统TCE理论的结论相反的结果.This paper investigates the accommodating effect of the corporate power structure to the relationship between corporate market power and its channel integration degree with some empirical research based on the electronic instrument manufacturing. The result reveals that there is significant negative correlation between corporate market power and its channel integration degree, concurrently, power of corporate internal coalition and its conflict degree can significantly enhances this correlation, while power of corporate external coalition and its conflict degree can significantly weaken this correlation, and there is contrary result to the traditional TCE theory about the effect of the conflict degree of internal coalition.

关 键 词：渠道集成度 交易成本经济性 市场权力 企业权力结构 

分 类 号：C934[经济管理—管理学]