反向拍卖的一种在线定价策略及竞争分析  

Competitive Analysis of Online Mean Pricing Strategy about Reverse Auctions

作　　者：徐金红[1] 徐维军[2] 

机构地区：[1]西安交通大学管理学院 [2]华南理工大学工商管理学院,广东广州510641

出　　处：《运筹与管理》2007年第6期97-101,共5页Operations Research and Management Science

基　　金：中国博士后科学基金资助项目(No.20060400221)

摘　　要：本文讨论了网络环境下从众多投标的供应商那里选择一家供应商来购进所需商品的反向拍卖,提出了一种考虑了买家起始价格和最高忍耐价格的在线定价策略,该在线定价策略利用了市场的价格信息,克服了由单一定价造成的完不成采购任务或不必要的成本浪费等缺陷,对该在线定价策略进行了竞争分析并得到了最优的竞争比。最后,通过实例说明本文提出的在线定价策略的可操作性。The paper studies reverse auction which matches the buyer with one of many sellers in a setting of internet. We present an online pricing strategy for the reverse auction considering the starting price and the highest price that the buyer would pay. We also expand the merits of the strategy which can avoid the results of failure of purchase or additional cost used by the single price. The competitive analysis of the online mean pricing strategy is discussed, and the competitive ratio is obtained. Finally, the maneuverability of the online pricing strategy is illuminated by an example.

关 键 词：反向拍卖 在线定价策略 竞争分析 竞争比 激励相容 

分 类 号：F724.6[经济管理—产业经济]