我国冬季体育项目比赛市场现状的分析与发展对策  

Study about the countermeasures and theoretical analysis on the problems of our country winter sports events market

作　　者：马忠权[1] 李勇 

机构地区：[1]哈尔滨工业大学体育部,黑龙江哈尔滨150008

出　　处：《冰雪运动》2007年第5期50-52,共3页China Winter Sports

摘　　要：从冬季赛事产品、冬季赛事消费市场、冬季赛事运行机制等方面对我国目前冬季项目比赛市场的现状进行了理论分析与思考。认为冬季项目比赛存在的主要问题是市场体制不成熟,赛事产品消费者购买力不足,没有形成冬季项目比赛产品的独特优势。针对其存在的问题提出采取提高冬季赛事产品的质量,挖掘冬季赛事产品消费者的消费潜能等发展对策。The article made an analysis and thinking through winter sports events products ,market and running system on the current condition of our country winter sports market from the angle of marketing and selling. Following conclusions are brought out： the communication with the media and the other aspects is in the position ; the running system is nearly perfect ; but the buying ability of spectators is not enough, in the meantime The countermeasures are given： to improve the quality of winter sports products; strengthen the ability of spectators.

关 键 词：冬季项目 赛事市场 理性分析 对策 

分 类 号：G80-05[文化科学—运动人体科学]