海滩休闲旅游资源价值评估——以青岛市海水浴场为例  

Valuation of Recreational Beach Resources——Taking the Qingdao Bathing Beaches as an Example

作　　者：刘康[1] 

机构地区：[1]山东社会科学院海洋经济研究所,山东青岛266071

出　　处：《海岸工程》2007年第4期72-80,共9页Coastal Engineering

基　　金：山东省社科规划重点项目--山东滨海休闲旅游资源价值评估方法体系研究(05JDJ05)

摘　　要：以青岛市海水浴场为例,运用旅行成本法和条件价值评估法对非市场的海滩休闲旅游资源价值进行了全面评估,并对海滩休闲旅游资源价值构成和总量进行了测算。调查结果发现,青岛市第一海水浴场消费者总剩余达到1.97亿元/年,海滩年度总使用支付意愿达到6 310万元,环境保护捐赠意愿达到1.74亿元,总海滩使用价值超过4.3亿元,再加上非使用价值,其价值总量相当可观。因此,开展对海滩的休闲旅游资源价值评估工作、建立合理的海滩开发和利用资源税制度对海滩的可持续发展具有深远意义。In this paper, the nonmarket recreational beach resource value is evaluated by using the travel cost method and contingent evaluation method, and the composition and total amount of recreational beach resource value are estimated. It is shown from the in- vestigation results that the total consumer＇s surplus for the Qingdao First Bathing Beach is RMB 197 million yuan/year, the total willingness to pay for beach usage is RMB 6.31 million yuan/year, the total willingness to donate for beach environmental protection is RMB 174 million yuan/year, so the total beach use value has exceeded RMB 430 million yuan/year. If the nonuse value for the Qingdao First Bathing Beach is included, the to- tal beach value is quite considerable. Therefore, to make the valuation of recreational beach resources and to set up the rational system of tax on beach resource exploitation and utilization are of far-reaching significance to the beach sustatinable development.

关 键 词：海滩 休闲旅游价值 支付意愿 消费者剩余 青岛 

分 类 号：P74[天文地球—海洋科学]