高等院校招生宣传工作的实践探讨  

Discussion on the Work of Enrollment Publicizing in Institutions of Higher Education

作　　者：李巍[1] 石永昆[1] 王志华[1] 

机构地区：[1]东北农业大学,黑龙江哈尔滨150030

出　　处：《东北农业大学学报（社会科学版）》2007年第6期35-36,共2页Journal of Northeast Agricultural University:Social Science Edition

摘　　要：招生宣传是高等院校招生工作的重要组成部分,采取多种行之有效的招生宣传方式,加强对招生宣传工作的创新,是推动高等院校招生工作良性发展、吸引高质量生源的保证。Enrollment Piblicizing is an important part in the work of enrollment in institutions of higher deucation. Effective and innovative enrollment publicizing methods guarantee enrollment and attracting good studontes.

关 键 词：招生宣传 原则 策略创新 

分 类 号：G647[文化科学—高等教育学]