伊犁河谷生态旅游形象定位及产品设计  

On Identity of Eco-tourism and Product Design in Yili River Valley

作　　者：耿宝江[1] 王晓蓉[2] 

机构地区：[1]四川农业大学人文社科学院,四川雅安625014 [2]绵阳师范学院历史与旅游管理系,四川绵阳621000

出　　处：《资源开发与市场》2008年第1期80-82,共3页Resource Development & Market

摘　　要：生态旅游资源是生态旅游开发的基础,但拥有旅游资源并不等于就拥有旅游产品,旅游资源要成为旅游产品,还必须根据市场需求进行形象设计、加工和再创造。伊犁河谷具有得天独厚的生态环境和世所罕见的生物多样性特征,是开发生态旅游产品、发展生态旅游的理想之地。以伊犁河谷生态旅游源为基础,塑造伊犁河谷生态旅游形象,设计开发特色生态旅游产品。The eco- tourism resources were the foundation of eeo- tourism development,but the tourism resources were not equal to the tourist products. The developer must orient the tourism image according to tourists, design the tourist products around the tourism image. The Yili River Valley had gifted ecological environment and scarce bio- diversity characteristic,it was the ideal place that developed the eeo- tourism products.The article purposed to mould the eeo - tourism image of the Yili River Valley on the basis of analyzing eco - tourism resources, developing the characteristic eco - tourism products.

关 键 词：伊犁河谷 生态旅游资源 旅游形象 产品设计 

分 类 号：F592.745[经济管理—旅游管理]