纺织类科技期刊面临的挑战与思考  

Challenge and speculation of textile sci-tec journals

作　　者：阎磊[1] 杨家密[1] 

机构地区：[1]<棉纺织技术>期刊社,陕西西安710038

出　　处：《西安工程科技学院学报》2007年第6期732-736,共5页Journal of Xi an University of Engineering Science and Technology

摘　　要：探讨纺织类科技期刊面临的挑战及应对措施.分析了纺织类科技期刊的现状、存在的问题及发展方向.认为我国纺织期刊专业门类全,数量多,但整体质量不平衡,在新形势下,在期刊国际化、市场化的激烈竞争中,纺织期刊要适应纺织工业结构调整的发展趋势,以推动行业技术进步为己任,以期刊质量为核心,打造精品期刊;积极调整发行策略,多渠道扩大发行量;拓展经营思路,为广告客户提供超值服务,使期刊获得经济效益和社会效益的双赢.Challenge and strategy of textile sci-tec journals are discussed, present situation, problems and development direction are analyzed also. As knwon that the types of textile journals in China is integraler and number is bigger,but whole quality is not balance. In severe competition of internationalize and mar- ket,textile journals should suit for development trendency of textile industry structure adjustment, and is dedicated to push on textile technology progress, make journals quality as core and form excellent works. Textile journals should adjust issue policy actively provide super service to advertisers ,and obtain benefit of , enlarge number of issue, expand trade mind, economic effect ＆ social effect .

关 键 词：纺织行业 科技期刊 质量 发行 广告 

分 类 号：TS1[轻工技术与工程—纺织科学与工程] G237.5[文化科学]