基于战略联盟形式的旅游景区竞合发展  

Development of Tourism Scenic Area Coopetition Based on Strategic Coalition Form

作　　者：岳晓娜[1] 毕静[1] 

机构地区：[1]桂林工学院旅游学院,广西桂林541004

出　　处：《安徽农业科学》2008年第1期255-256,共2页Journal of Anhui Agricultural Sciences

摘　　要：从景区企业的角度,通过博弈分析景区竞合机制,利用战略联盟形式来探讨未来旅游景区竞合发展途径。The coopetition mechanisms of scenic areas were analyzed by game theory from the view of enterprise in scenic areas. The future development approach of tourism scenic area coopetition was discussed by strategic coalition form.

关 键 词：旅游景区 竞合 博弈 战略联盟 

分 类 号：F590.3[经济管理—旅游管理]