中国汽车网络营销的兴起与发展  

An Analysis on the Rising and Development of E-marketing in the Fields of Chinese Auto Industry

作　　者：周振南[1] 

机构地区：[1]江西财经大学国际经贸学院,南昌330013

出　　处：《汽车科技》2008年第1期57-60,共4页Auto Sci-Tech

摘　　要：随着互联网技术的不断发展,互联网应用的普及率不断提高,汽车网络营销越来越显示了它独有的优势,带来了汽车营销方式的重大变革。分析了网络营销在汽车销售领域区别于传统营销方式的优势,以及在我国目前的社会经济环境中存在的阻碍网络营销发展的负面因素,提出了发展我国汽车网络营销的一些对策。As the internet technology develop quickly and the user number keeping rising, the outstanding advantages of Emarketing in the field of auto sales have been more and more obvious. And the use of it at last leads to a great revolution in auto marketing.In this paper,it analysis the unique advantages of E-marketing against traditional mode in the sales of auto products and those negative aspects that hamper the development of E-marketing in our present economic and social environment.At the end part of the paper,it gives some suggestion on developing the E-marketing of auto in our country.

关 键 词：汽车 网络营销 优势 障碍 发展对策 

分 类 号：F724[经济管理—产业经济]