体验经济时代的冰雪旅游要特别关注体验营销  

Experiential Marketing of Ice-snow Tourism in the Era of Experiential Economy

作　　者：崔佳凤[1] 徐淑梅[1] 

机构地区：[1]哈尔滨师范大学生命与环境科学学院,黑龙江哈尔滨150025

出　　处：《商业经济》2008年第1期57-58,69,共3页Business & Economy

基　　金：黑龙江省社会科学基金项目资助(06D036);黑龙江省教育厅人文社会科学研究项目(11522039)资助

摘　　要：对于发展冰雪旅游,黑龙江省拥有得天独厚的自然条件和坚实的发展基础,同时也遭遇到国际国内市场激烈竞争的威胁。在体验经济的大潮中,企业应实施体验式营销策略,即体验主题化营销,实施内部营销,营造良好氛围,从而使企业在激烈竞争的条件下赢得更大的市场份额。Heilongjiang province has advantaged natural condition and strong basis to develop ice-snow tourism. Meanwhile, it encounters fierce competition from abroad and home. In the tide of experiential economy, the enterprises have to take experiential marketing, viz. experiencing thematic marketing through practicing internal marketing to create perfect environment and take the lion＇s share in the fierce competition.

关 键 词：冰雪旅游 体验经济 体验营销 

分 类 号：F590.8[经济管理—旅游管理]