对绍兴移动公司集团客户市场营销策略的分析及建议  

Analyses and Suggestions of Group Customer Marketing Strategy for Shaoxing Enterprise of China Mobile

作　　者：严稽文[1] 贾丹华[2] 

机构地区：[1]浙江邮电职业技术学院经营管理系,浙江绍兴312016 [2]南京邮电大学经济与管理学院,江苏南京210003

出　　处：《南京邮电大学学报（社会科学版）》2007年第4期13-18,共6页Journal of Nanjing University of Posts and Telecommunications(Social Science Edition)

基　　金：信息产业部软科学项目(2006-R-123);南京邮电大学科研项目(NY206014)

摘　　要：面对市场竞争的压力,企业普遍存在增量不增收的现象,如何持续发展已成为各大运营商迫切需要解决的问题。通过对绍兴移动通信市场的现状分析,以现代营销理论为基础,设计了市场营销体系重建的价值定位、差异化营销、渠道拓展和产品创新的框架,提出针对集团客户的市场营销策略。The enterprises facing the competitive pressure generally have the phenomenon of quantity increase without extra gaining of income. As a result, how to develop continually has become a problem to be urgently solved. By analyzing the present situation of Shaoxing mobile communication market, and based on modern marketing theory, this research reconstruct the marketing system frame which includes the value localization, the different marketing, channel development and product innovation, and it also proposes the strategical suggestions of group customer marketing.

关 键 词：电信市场 电信企业 集团客户 营销策略 

分 类 号：F626[经济管理—产业经济]