大规模定制模式产品定制程度分析  

An Analysis of Customized Level on Mass Customization

作　　者：周乐[1] 连海佳[1] 季建华[1] 

机构地区：[1]上海交通大学安泰经济与管理学院,上海200052

出　　处：《系统管理学报》2007年第6期685-689,共5页Journal of Systems & Management

摘　　要：针对大规模定制的定制程度进行分析,讨论定制程度、定制产品与标准产品价格差与市场需求、厂商利润之间的关系。首先,建立定制产品、标准产品和总产品的需求函数以及厂商利润函数;其次,讨论定制程度和定制产品与标准产品的价格差对市场总需求的影响;再次,考虑企业以销定产的情况下,根据厂商利润最大化原则确定产品的定制程度和价格差;最后,给出一个简单的示例加以说明。The customization level of mass customization was analyzed, and the effect of customization level and price difference between standard product and custom product to demand of products and manufacturer＇s profit was discussed. First, the functions of custom product demand, standard product demand, total demand and manufacturer＇s profit was built. Second, the effect of customization level and price difference between standard product and custom product to total demand was researched. Through the analysis, the most optimal customized level and price difference were calculated according to manufacturer＇ s profit maximizes. At last, a simple example was given to explain the conclusion,

关 键 词：大规模定制 定制程度 需求函数 

分 类 号：F424.4[经济管理—产业经济]