体育赛事经营与开发  

The Sale Channel of the Sport Operation of Watch Event is Developed

作　　者：朱仁康[1] 王志学[1] 郭爱民[1] 

机构地区：[1]安徽大学体育教学部,安徽合肥230039

出　　处：《南京体育学院学报（社会科学版）》2007年第6期20-23,共4页Journal of Nanjing Institute of Physical Education

摘　　要：在我国体育产业化的过程中,要想创新体育赛事经营方式,充分挖掘体育的无形资产,形成具有自我造血功能的良性循环机制,就必须把体育作为一个品牌来经营。经营一个品牌就需要按市场规律办事,需要同其他商品一样进行市场营销,承担市场风险。体育营销究其实质就是利用体育赛事聚积财富,国外在这方面已具有丰富的经验,并逐步形成一门系统的新学科。我国在此领域涉足较晚,才刚刚起步,需要很好地学习借鉴并研究国外经验。In the course of the sport industrialization of our country the innovation sport way of match event of managing,excavate the intangible assets of sport fully, form the mechanism of virtuous circle that has self hematopolesis fun citron must manage sport as a trademark. Manage a trademark reed to handle affairs accord- ing to market ripened other same merchandises as carry out market sale,undertake market risk, sport sale study its substance for is use sport match event accumulate wealth by unfair means, abrodd in this respect, have had rich experlence,and it is the new subject of a system to form gradually. Out country sets foot in this tiled,just start them night, need very good learning reference and study.

关 键 词：体育赛事 经营 营销 渠道 创新 

分 类 号：G80-05[文化科学—运动人体科学]