基于模糊分析的中国商业银行战略联盟伙伴选择研究  

A Study of the Selection of Strategic Alliance's Company of Commercial Bank in China Based on the Fuzzy Analysis

作　　者：邬连东[1] 

机构地区：[1]西安职业技术学院基础部,陕西西安710048

出　　处：《统计与信息论坛》2008年第2期81-85,共5页Journal of Statistics and Information

摘　　要：随着金融业务的国际化,战略联盟已经成为银行提高自身竞争力的一个有效手段。研究确定商业银行联盟伙伴选择的原则与标准,根据这些标准,运用模糊聚类分析法对银行潜在的联盟伙伴的选择进行分析,使商业银行有针对性的与一些联盟伙伴发展合作伙伴关系,减少交易成本和搜寻成本,从而提高银行的运作效率。The strategic alliance has already become an effective measure by which the bank enhance its competitive power along with the financial service＇ s internationalization. However, research on the bank strategic alliance is limited to the theoretical description. This text has carried on research to the selection standard of the company of strategic alliance of commercial bank at first, and then uses fuzzy cluster analytic approach which is a kind of accurate and practical method for analyzing the bank＇s potential alliance selection of company according to these standards. By this method some incompetent partnership will be quickly eliminated and hence reducing the transaction cost and search cost, thereby the efficiency of operation will be advanced.

关 键 词：模糊分析 商业银行 战略联盟 

分 类 号：F830[经济管理—金融学]