日本Manches(曼彻斯)株式会社电子商务运营模式分析  

Operation modes of electronic business of Japan's Manches Joint-stock company

作　　者：吴姗娜[1] 

机构地区：[1]陕西工业职业技术学院工商管理系,陕西咸阳712000

出　　处：《西安欧亚学院学报》2008年第1期46-49,共4页Journal of xi‘an Eurasia University

摘　　要：从日本服装业界比较著名的电子商务公司Manches(曼彻斯)株式会社着手,分析了该公司是如何利用企业现有条件,进入互联网并准确定位市场,成功实现传统企业向电子商务企业的转型;分析了该公司是如何利用价值链集成变革传统经营模式及改造原有业务流程,在B to C商务实施过程中创出的竞争优势,以期对我国传统企业实施并推进电子商务发展有所借鉴。By introducing the successful transformation of Manches, a well -known Japanese clothing company, shifting to an electronic business corporation from a traditional enterprise, this paper studies how this company has become a dot company and located their markets accurately by taking advantage of its existing resources. In the course of conducting B - C business, Manches has created competitive advantages by reforming its traditional operation modes and reconstructing its original business flow with the integration of value chains. Taking the company as a case, this paper aims at providing some reference to China＇s traditional enterprises and pushing forward the application and development of electronic business in China.

关 键 词：日本电子商务 B to C 价值链集成 运营流程 

分 类 号：F716[经济管理—产业经济]