中德体博会之比较  

Comparison between Chinese and German sports expositions

作　　者：潘华[1] 宋丽[2] 

机构地区：[1]成都体育学院体育史研究所,四川成都610041 [2]淮海工学院体育部,江苏连云港222005

出　　处：《体育学刊》2008年第1期51-55,共5页Journal of Physical Education

基　　金：2006年国家体育总局体育社会科学研究一般项目《中德近代体育史比较研究》(904SS06036)。

摘　　要：通过对中德两国各自的国际体育用品博览会的历史回顾与现状分析,找出其异同点。德国慕尼黑国际体育用品博览会在办展理念、贸易商机、展示平台、品牌、品位、国际化和专业化、商业气氛等方面较中国国际体育用品博览会有更大优势,建议通过转变政府职能、加大推广力度、加快国际化及专业化进程、发挥行业协会作用等途径促进中国国际体育用品博览会健康发展。By reviewing the history and analyzing the current state of international sports supplies expositions in China and Germany, the authors found out their identities and differences. Munich Germany International Sports Sullies Exposition is more advantageous than China International Sports Supplies Exposition in terms of exposition holding conception, business opportunity, brand, taste, internationalization, professionalization and commercial ambience. The authors suggested that we should promote the healthy development of China International Sports Supplies Exposition via such means as changing governmental functions, increasing its popularity, speeding up the process of internationalization and professionalization, and exerting the functions of industrial associations.

关 键 词：体育经济 中国国际体育用品博览会 德国慕尼黑国际体育用品博览会 

分 类 号：G80[文化科学—运动人体科学]