Group Buying Challenges Conventional Retailing  

作　　者：LU RUCAI AI JIE 

机构地区：[1]staff reporter

出　　处：《China Today》2008年第2期24-26,共3页今日中国（英文版）

摘　　要：THE spectacular rise of the Chinese economy is giving more and more local people the freedom to spend on con- sumer goods.But with the rising cost of living in the cities,consumers are be- coming increasingly savvy and focused on getting more for less.This situation has given rise to a newThe spectacular rise of the Chinese economy is giving more and more local people the freedom to spend on con-sumer goods. But with the rising cost of living in the cities, consumers are becoming increasingly savvy and focused on getting more for less. This situation has given rise to a new consumption pattern-group buying. Knowing that big orders can get big discounts, some consumers are now approaching retailers in groups, formed within residential communities or via websites. And the phenomenon is growing.

关 键 词：中国 消费习惯 消费心理 零售业 

分 类 号：F123[经济管理—世界经济]