品牌战略视角下的名牌大学建设  

Construction of prestigious universities from the brand-strategic version

作　　者：郭曰铎[1] 

机构地区：[1]青岛科技大学组织部,山东青岛266042

出　　处：《青岛科技大学学报（社会科学版）》2007年第1期78-81,共4页Journal of Qingdao University of Science and Technology(Social Sciences)

基　　金：2005年度青岛科技大学科研基金重点资助项目

摘　　要：实施品牌战略,建设名牌大学已成为中国高等学校适应教育国际化潮流、应对高等教育办学体制多样化和高等教育大众化挑战的必然选择。建设名牌大学要树立品牌理念,明确办学定位,突出办学特色,提升办学质量,重视大学文化建设。Implementing brand strategy to construct renowned tertiary schools is the inevitable choice for Chinese colleges and universities to meet the challenges from internationalization of educational trends, diversification of educational systems and popularization of educational scales. For the purpose of building prestigious universities, we should establish a brand concept, fix a clear position, highlight the school characteristics, improve the educational quality, and pay great attention to the culture on campus.

关 键 词：名牌大学 特征 品牌战略 

分 类 号：G640[文化科学—高等教育学]